Leading the market and continuously consolidating industry position
In January 2025, FAW Jiefang's terminal market share in the domestic medium and heavy truck market reached 23.4%, ranking first in the industry and continuing to lead the market. In the sub-sectors such as tractors, trucks, and NG vehicles, FAW Jiefang maintained a leading position, demonstrating strong market competitiveness. At the same time, FAW Jiefang achieved leapfrog growth in the field of new energy, with the overall wholesale sales of new energy vehicles reaching 3,200 units, a year-on-year increase of 376.9%, a record high. This achievement not only demonstrates the effectiveness of FAW Jiefang's strategic layout in the field of new energy, but also injects strong momentum into its development in the new year. In overseas markets, FAW Jiefang is still making steady progress, with the strategy of "localized manufacturing + scenario-based products" to continue to promote system optimization and market expansion, continuously improve its comprehensive competitiveness, and accelerate the process of globalization.
Quality breakthrough, promoting the leap of new quality productivity
Customer-centricity and pursuit of quality excellence are the foundation of FAW Jiefang's development and the key to achieving the strategic goal of "China's No. 1, world-class". On February 6, FAW Jiefang officially launched the "Three-Year Quality Campaign", clarifying the four major directions of product power improvement, manufacturing refinement, service reliability upgrade, and system capacity building, insisting on promoting the leap of new quality productivity through systematic reform, ensuring that the "China's No. 1" quality competitiveness is continuously consolidated with a serious attitude, a pragmatic spirit, and a belief in always striving for the first place.
Innovation driven, building the core competitiveness of enterprises
In the field of new energy, on January 4, FAW Jiefang and CATL further deepened their strategic cooperation, opening up a new situation of mutual benefit and win-win for all-round exploration of the field of new energy commercial vehicles; on February 14, FAW Jiefang and Gao Laozhuang New Energy reached a strategic contract for 5,000 pairs of mother-and-child vehicles, consolidating the market share of new energy and promoting new development of green logistics. In terms of product innovation, on February 10, the new generation of Jiefang JH6 was launched. Through 22 lightweight technology upgrades, it continues to reduce the user's life cycle cost. With outstanding performance in reliability, energy saving and high efficiency, and comfort, it has consolidated JH6's position as the "all-round strength king" in more than 70 countries around the world; on February 21, in order to solve the current pain points of the local port transportation industry in Shenzhen, FAW Jiefang launched three products designed for the port market: J6L half-displacement, J6L large half-displacement and J6V SMART, providing precise solutions for the port transportation industry.
Empowering with digital intelligence to build a modern industrial system
As the global automotive industry accelerates its transformation towards intelligence and digitalization, FAW Jiefang has relied on its outstanding digital innovation practices to strive to be the first in the intelligent upgrade of the automotive industry and become the backbone of promoting industrial upgrading. In January 2025, FAW Jiefang's J7 vehicle intelligent factory was selected as the first batch of excellent intelligent factories by the Ministry of Industry and Information Technology, becoming the only intelligent factory selected in the field of commercial vehicle complete vehicles. Through the deep integration of "automation, flexibility, digitalization, and intelligence", the factory has built a full-link system for order, product, and manufacturing data, created a new model of "personalized customization, networked collaboration, and intelligent manufacturing", and achieved the deep integration of manufacturing technology and digital technology, achieving the best efficiency, benefits, and costs.
Take responsibility and give back to society through practical actions
FAW Jiefang bravely undertakes the mission of a central enterprise and practices social responsibility. At the beginning of the year, it joined hands with upstream and downstream suppliers and the China Workers Development Foundation to establish the "Jiefang Love Navigation·Caring for Truck Drivers" public welfare project to continue to deepen the public welfare effectiveness, provide scholarships for the children of truck drivers admitted to excellent universities, set an inspirational example; send bonuses to truck drivers who bravely rescued people on the highway to promote positive energy in society; donate mobile medical examination vehicles to the China Workers Development Foundation to care for the health of practitioners in new formats; launch the "One Clue, One Car Model" activity to actively look for ordinary heroes around you. So far, the total amount of donations for the project has exceeded 6 million yuan, and the total number of project applications has exceeded 600, benefiting hundreds of families, creating a benign public welfare ecology of "enterprise-led, industry-responsive, and socially beneficial".
FAW Jiefang will take advantage of the situation and continue to use the "seven energies" of the spirit of leading the way, the courage to move forward, the morale to strive for progress, the harmony to cooperate and tolerate, the down-to-earth atmosphere to deeply cultivate the front line, the atmosphere to achieve success in a closed loop, and the upright and honest atmosphere as the driving force, accelerate the transformation of the strategy, be determined to lead the way to the new, dare to build a winning momentum, and once again play a strong voice, resolutely win the final battle of the 14th Five Year Plan with new breakthroughs, new growth, and new leaps, and accelerate the unremitting struggle towards becoming a world-class enterprise and a century old national brand!
